Hello CoCreators!

Mel Carson on the Benefits of Being Culture First

This week we are delighted to wrap up our discussion on hiring with our second guest, Mel Carson.

Mel is Founder & CEO at Delightful Communications, a B2B Technology Marketing Agency based in Seattle. For over twenty years, he’s been on a mission to help brands and their leaders be more discoverable, shareable, and memorable. He lives on Bainbridge Island with his wife Ashley, who runs the operations for Delightful, their two fierce daughters, and an assortment of pets and wildlife. 

During this conversation Mel shares how he has grown his team from a few team members to a team of over 30. He shares the importance of branding, creating a set of principles for the business, and the importance of optimism when growing your team. 


Be sure to tune in to this week’s episode to hear more about the culture that has been created at Delightful, how Mel and his team have made Delightful a business that’s attractive, and Mel’s top four attributes of a successful leader.

Connect with Mel

Resources

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